What’s this now?
Novice digital marketers and advanced digital marketers both have lots of questions regarding different types of digital marketing strategies. One common question is about whether marketers should prioritize good organic Search Engine optimization or Paid Ad Campaigns. The answer is that both should be focused on greatly, but there are some advantages and disadvantages to both strategies. Both of these take time and resources to perfect, but a legendary status digital marketer knows that there is a lot of importance in using both of these top digital marketing tools. Especially in the changing landscape of business, it’s always good to have as much information as possible.
Search Engine Optimization
Our last blog on Search Engine Optimization (SEO) can be found here. In our first blog on SEO we explained that SEO is a valuable strategy for both novice and advanced digital marketers. While this may be a daunting task to excel at SEO, the pay off for learning and mastering SEO strategy is astronomical. The best thing about SEO is that it is free. The free aspect of SEO is what makes it so important for smaller businesses, but larger businesses can benefit just as much from good SEO. SEO scales with number of searches and can be critical for the associations that make up a brand. A good SEO marketer knows how to associate good keywords for the brand and the product. While SEO takes a lot of time to create and analyze, a small business owner can benefit greatly from using SEO because it will help them define their brand, save on their marketing budget, and reach new customers. Good SEO is just as beneficial to the lone business owner as it is for a Fortune 500 company.
Paid Ad Campaigns
Our last blog on Google Ads Campaigns can be found here. In our original blog on Google Ads campaigns, we described what Google Ads is and how to use it on the most basic level. One of the great things about Google Ads is that it can become more complex over time the more adept the user is. These strategies for Google Ads can be ideal for any level of business owner, and can work with almost any budget. A small business owner is just as likely to benefit from an excellent Ads campaign as a large business is. Learning Google Ads can take a lot of time, but fortunately Google has modules and online classes set up to teach any business owner how to properly manage and excel in their Ad campaign. The more difficult part about Google Ads for smaller businesses is that campaigns cost money to run, so smaller businesses have less ad budget to use. The excellent part about Google ads for small businesses is that the campaigns are specialized and auction priced. Even small businesses can win the auctions for Ads because they can use good SEO and keyword optimization to increase their Adwords score and chance of winning an auction. Even if they don’t win the auction, they will still be placed on the page and will only be charged when someone clicks their ad.
The Combined Power of SEO and Google Ads
Google Ads is smart enough to know that good advertising is easy to place. Google Ads prioritizes its ad scoring to place ads and gives benefits to businesses that place ads for things that are organic and the optimal result for the Google users. This is an excellent way of keeping ads competitive and non-abrasive because they will perfectly fit and tailor to the user experience if they are optimized properly. The best ad will win in google ads and because SEO is a direct influencer on Ad placement, any business that plans on advertising needs to have excellent SEO in order to remain competitive in the marketplace.