What is Search Engine Optimization?

Search Engine Optimization is the process of refining and cultivating your website’s content and traffic in a way that will optimize your appearance on a search engine such as Google. SEO is an unpaid activity that is mainly centered around creating good content and organically growing your website’s user base and making content that drives growth in user traffic and content sharing.

What can SEO do for your business?

Search Engine Optimization is one of the most critical forms of digital marketing for any level or size of business in today’s digitally driven economy. Being able to optimize and create content will be able to drive growth for a business that has little to no money for marketing, and is still a critical skill for large businesses. SEO can raise awareness for your business’ product or brand, and put you above the competition. Optimizing your business’ website can reduce your advertising spending and save your budget for more projects.

What are the specifics on SEO?

One of the most critical components for SEO is keyword optimization. Including the precise keywords for your product or business on your website is an absolute must-have if you want a search engine to associate your content with that word or phrase. As an example keyword, if your business needed to be ranked on a search engine for a keyword such as “Michigan Biddable Media Courses”, it would be absolutely imperative that your business used this exact keyword multiple times on your website in order to drive traffic for that phrase. Using an amalgamation of the pieces of the keyword, such as ‘biddable media courses in Michigan’ or ‘courses in Michigan for biddable media’ would also be acceptable, but are not as effective. Knowing what keywords are similar to your target keywords is crucial. By using the Google Ads Keyword tool, any business owner can search for their target keywords for free. Knowing what search volumes for your business’ targeted keywords can help you find more keywords and help you target your customer better. Additionally, SEO can be a great help later when you decide to use paid searches through Google Ads.

What’s Next?

The next step is to optimize your business’ website for your products keywords. After the beginning steps of SEO, your business should focus on its first Google Ads campaign. Follow our blog for more information, tips, and tricks on digital marketing and SEO. Check out our twitter for daily updates and our blog for more information!

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